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Online Ordering Options for Farm Sales during and after the COVID-19 Pandemic

Traditional farm sales involving in-person purchasing of products at farm markets has changed dramatically with the advent of social distancing recommendations to reduce the potential spread of the COVID-19 virus. Online sales may provide new or enhanced income earning opportunities for farmers willing to adopt online ordering practices. Additionally, adopting online ordering practices may increase farm competitiveness in a post-COVID-19 marketplace through the continuance of customer service through the added convenience of online ordering. The purpose of this extension bulletin is to provide information for extension agents and their farm clientele on potential online ordering options for use in farm sales.

 

Within this publication, several online options are discussed which farmers may consider. The online ordering options covered in this publication are as follows: 1) Communicating via emails; 2) Using Google Forms; 3) Developing a personal webpage with web store; and 4) Electronic commerce (E-commerce) subscription service platforms. The online ordering option selected by an individual depends on the level of technology skills needed, time availability, economic cost and ease of use by both farmer and customers.

8.5 x 11, 6 pages, DS, BW, single staple upper-left, 24#

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